Hilo Hattie Maui

Updated on:
January 26, 2022

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Hilo Hattie Maui

Shopping at Hilo Hattie on Maui

Hilo Hattie is a chain of three stores on three Hawaiian islands, including one store on Maui.  The Hilo Hattie store on Maui is open 10 AM – 6 PM every day.  It is in the Lahaina Outlet Mall at:

900 Front Street, Suite I-3
Lahaina, HI 96761

About Hilo Hattie Maui

Hilo Hattie sells an assortment of Hawaii clothes and souvenirs.  You can wander through their collection of dresses, aloha shirts, costume jewelry, trinkets, candies, nuts, souvenirs, and other Hawaiian-themed STUFF.

***The largest parking lot in Lahaina, and its only parking structure, are adjacent to Hilo Hattie.  See Lahaina parking.***

Who is Hilo Hattie?

Was there really such a person as Hilo Hattie?  Well, sort of.  Clarissa Haili (1901-1979) was a comic singer, one of whose songs in the 1940s was called “When Hilo Hattie Does the Hula Hop.”  She also appeared as Waihila, a flower seller, in a 3-minute scene near the beginning of the 1961 movie “Blue Hawaii” with Elvis Presley.  A clothing factory on the Big Island, named after the character Hilo Hattie, was bought in the 1960s by Jim Romig, a businessman from Washington state.  He turned it into the company that exists today.

Hilo Hattie used to be a much larger chain with two stores on Maui and more on the other islands and some on the mainland before the company downsized in 2014-2016.  Before that time it was so popular that an amazing 25% of all the visitors to Hawaii went to one of the Hilo Hattie stores during their Hawaii vacation.

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Hilo Hattie Maui Store Photos

Hilo Hattie

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See the Maui Shopping page for more links and info about more places to shop on Maui.

See the page of Things To Do In Maui for luaus, whale watching, snorkeling, tours, helicopters, horseback riding, ATV, dinner cruises, parasailing, fishing, zipline, biking, golf, hiking, sightseeing, aquarium, the road to Hana, volcano, Lahaina, lavender farm, beaches, kids and family fun, and more.